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Content SEO Specialist

Insightland
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Words have power — but only when backed by data and strategy.


We’re working with leading e-commerce, retail, and lifestyle brands and they don’t need more dashboards.
If content for you means more than just stuffing in keywords, and analysis isn’t the last step but the starting point — don’t close this tab just yet. 😉

Hi!
We’re Insightland — a team of SEO specialists creating tailored strategies for brands like Medicine, DeeZee, Tatuum, Nice to Fit You, and Venicci.
We build campaigns that actually perform. We analyze, plan, test, and search for what really works.

Alongside content work, our team also develops proprietary solutions like Backlink Score AI, supports clients in AI-based positioning (GEO), and offers strategic consulting in analytics.

As a Content SEO Specialist, you’ll be co-creating and delivering content strategies — from insight-driven concepts to measurable outcomes.
You’ll shape the direction of projects, collaborate closely with clients, and develop solutions that go beyond the usual SEO checklists.

We’re looking for someone who thinks in terms of effectiveness and business impact.

What you’ll be doing:

  • Creating and implementing intent-driven content strategies (both local and international)
  • Analyzing data (GSC, GA4) and turning it into actionable conclusions
  • Running content audits and recommending specific improvements
  • Collaborating with copywriters, preparing briefs, and reviewing SEO content
  • Supporting linkbuilding planning and evaluation with the team
  • Communicating with clients: setting goals, gathering requirements, discussing actions
  • Taking part in migrations, international campaigns, and large-scale implementations


What skills & experience we’re looking for:

  • Minimum 2 years of experience in SEO (content + on-site)
  • Strong communication skills in both Polish and English
  • Hands-on experience with tools like GA4, GSC, Senuto, Semrush, KWFinder (or similar)
  • Ability to understand user intent and create content that matches it
  • Experience in client communication: gathering requirements, setting priorities, staying aligned
  • Strong planning and analytical skills
  • Independence, proactivity, and a passion for testing new approaches
  • Readiness to work in the office (we’re in the center of Wrocław)

What you’ll get:

  • Trust, clarity, autonomy, and real ownership over your projects
  • Projects with brands that treat SEO seriously (like Medicine or Tatuum)
  • A supportive team that shares knowledge, values fresh ideas, and works together
  • Access to international campaigns and non-standard SEO projects
  • Proprietary tools and innovative solutions (AI, backlink score, GEO)
  • Knowledge you won’t find online — shared by our most experienced SEO experts
  • Opportunities to attend trainings, workshops, and industry events
  • Salary based on your experience and skills: 6,700–9,000 PLN net (B2B) o 5,600–7,400 PLN gross (employment contract)
  • A healthy, respectful atmosphere in a thriving international company

What’s the process:

  • First meeting with Team Leader
  • Short task
  • Second meeting

Sounds like a good fit? Apply!

Apply now

We’re excited to meet you!

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